Designing a logo
Gero Wallisch Webdesign is a small but ambitioned web agency that diligently codes and maintains websites for clients. The Problem was: a visual brand was missing.
In a consultation we defined the key values to the brand: clean, solid, straightforward. What's needed is a logo and a type combination to display these.
From an experimental visual brainstorming, the idea of the geometrical look got developed. The initial letters G & W were formed based on a sketch of perfect circles and lines.
The diagonal gap separating those letters forms an upward arrow, that's being associated with trustworthiness and efficency.
Mark Wallisch . mediadesign
42659 Solingen (GER)