How could being sustainable pay off?

An estimated 8mio tons of plastic migrate into our oceans yearly - wiping out millions of marine animals, harming the ecosystem and also indirectly driving the global climate change forward...

In my bachelor graduation project I developed the idea of a system that manipulates people into taking care of their own plastic waste production. Working on a concept, that would not just make people aware but also provide an option to take action in their everyday life. This could have an effect on the industry.

The eQlogic System provides a method to distribute the spirit of being sustainable amongst consumers — in this case study only concerning single-use plastic packaging.


eQlogic works in three steps:


1. Participating products hold an eQ-value depending on the responsibility of plastic-usage in its packaging.


2. A payment with your personalized eQ-Creditcard sends the collected eQ-points to your account. The card itself acts as an individual reminder to the mission of avoiding plastic packaging whereever you can. You have the choice of a variety of wood and colors.


3. All comes together in the app, that allows you to track your shopping behaviour in regards to its sustainability and ecological healthieness. Gamification elements like cahellenges and the central social ranking, that compares you to others act as motivations to make being ecologically responsible a desirable trend.



_UX design



Mark Wallisch . mediadesign

42659 Solingen (GER)