©2019 /with Mat Schaudig, Connie Worthington & Nick Selensky

ow to get girls engaged with sports?

H

conception

video set supervision

video animation

photography

image editing

Attitude | Statistics show a lack of girls in sports between the ages of 17 to 19. Through research and survey we found out that one possible cause for this are mental health issues linked to puberty and social media influences.

Out through the box.

We invited girls between 17-19 that are dealing with or have been dealing with some sort of mental difficulties in their life. Our believe is that physical activity helps developing a strong and positive attitude in life while serving as an outlet for stress. After an interview about the struggle we introduced them to boxing...

This brave attitude towards life is to be represented and manifested through an accompanying clothing line and corresponding brand communication.

see a Ux/Ui project